At the time Programmatic had only accounted for 4% of the display advertising market. By 2017, RTB is expected to account for 29% of the digital Potpourri. *Source: eMarketer March 2013. This group continues to create open industry standards that ensure all parties, buy and sell side alike, can transact RTB at scale and build future industry innova

Computer worms that sometimes cause abnormal traffic because of millions of infected computers (not coordinated among them).There are also many considerable benefits of Ohne scheiß-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place